Privacy and cookie policy

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Latest edit: 22-02-2021


The goal of the Dantherm Group and our subsidiaries and affiliates, (collectively referred to as "Dantherm Group") is to provide you with the best possible website experience delivering the information, resources, and services that are most relevant and helpful to you. In order to do so, when you visit our website, we collect information about you and your visit that is used to adapt and improve our content and to improve the relevance of any advertisements that may be shown on the website and on the websites of our partners. If you do not want information to be collected, you should disallow the use of cookies the first time you visit our website. You can also withdraw previously given consent at any point time in the Cookies section of this page.

Below, you can find more details about the information we collect, the purpose of the collection and the third parties that have access to the information.


This website is owned and published by:

Dantherm Group A/S
Marienlystvej 65
DK-7800 Skive
E-mail: [email protected]
Phone: +45 96 14 37 00

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Personal data collection and what we use it for


Personal data is any information that can be attributed to you to some extent. When you use our website, we collect and process a number of such data items. This takes place for example through cookies during ordinary access to content, subscription to our newsletter, submission of a contact form, participation in a competition or survey, registration as a user or subscriber, other use of services or if you make purchases via the website.

We typically collect and process the following types of information:

  • Your IP or MAC address
  • Geographical location
  • Browser and device information
  • The pages you visit and clicks you make
  • Referring website (the website where you may have clicked a link to a Dantherm Group page)
  • Aggregated data on your visits to the site

To the extent you provide explicit consent, and enter the information yourself, we also process:

  • Your name
  • Telephone number
  • E-mail address
  • Geographical location and address
  • Company/organization
  • Product category interests
  • Industry
  • Information about marketing consents given on the site

We may also collect other information that you explicitly and voluntarily provide. This would typically be in connection with the submission of requests via contact forms, when downloading material, we make available to you or when subscribing to our newsletter.

The information we collect is stored and processed in Dantherm Group's CRM systems, Dynamics CRM 365 and HubSpot.


The information we collect is used to identify you as a user and to deliver the services you have requested, including to issue newsletters or respond to a request. We also use the information to optimise our services and content, including anonymised statistics, and to display advertisements that we believe to be relevant to you on our websites and on the websites of our partners, for example as Google ads, Bing ads, Yandex ads, sponsored content on LinkedIn and other social media.

Legal basis of data processing

We process personal information for specific legitimate business purposes, including:

  • To enhance, modify, personalise, or otherwise improve our services and communications to the benefit of our customers.
  • To gain a better understanding of people’s interaction with our site.
  • To determine the effectiveness of marketing activities.
  • To respond to enquiries and requests.
  • To manage consents and subscriptions to our mailing lists.

Our legal basis for this processing is Article 6 (1) (f) of the GDPR.

If personal data is processed based on your consent, you have the right to revoke this consent at any time with effect for the future.


We have taken appropriate technical and organisational measures to prevent accidental or unlawful destruction, publishing, loss or degradation of your data, data from being disclosed to third parties, misused or otherwise processed in a manner that contravenes legislation.

Retention period

The information will be retained for the period permitted pursuant to legislation and we will delete data when it is no longer required. The retention period is dependent upon the nature of the information and the basis for storage. It is therefore not possible to provide a general timeframe for when data will be deleted.

If you subscribe to any of our newsletters or to receive other types of marketing materials, we will store and process your data for a period of up to two years from opt-out. We do so to ensure the necessary documentation of your unsubscriptions.

The overview in the "Cookies" section below states the lifespan of each cookie used by the website. When that lifespan has expired, the cookies will be deleted. Note that the lifespan will be calculated from the time of your most recent visit to the website.

Forwarding of information to third parties

Information and data collected from you may be disclosed to other companies within the Dantherm Group or to resellers of Dantherm Group products. Such data may include the contents of contact forms filled out by yourself for the purpose of providing you with the best possible service and doing so from the most appropriate geographical location.

Data relating to your use of the website, the advertisements you are presented with and, if applicable, click on, geographical location, gender and age segment, etc., can be disclosed to third parties to the extent such data is known. You can see which third parties these are in the "Cookies" section below. The information is used for targeted advertisements.

We also use a number of third parties for the storage and processing of data. These third parties process information on our behalf only and cannot use the data for their own purposes.

The disclosure of personal information such as names, e-mail addresses, etc., will take place only with your consent. We use data processors in the EU, United Kingdom and United States. In case of the need to process data in other countries this will only happen in countries that can adequately protect your data.

We use the following services and cookies from trusted third parties:

Cloudflare: For redirects to appropriate language version of site

Google Analytics and Google Tag Manager: For website and user statistics

Siteimprove: For quality assurance and user statistics

Vimeo: For video embedding and statistics

HubSpot: For consent management, site analytics, and subscriptions

Microsoft Dynamics CRM: For customer relationship management

Google Ads: For advertising

Yandex: For advertising

Facebook/Instagram: For advertising

LinkedIn: For advertising

For further details, please refer to the cookie declaration below.

Your rights

You have a right to know which personal data we process about you should you wish so. You can also object to the use of your data at any time. You may also withdraw your consent to our processing of your data. If the data we process about you is incorrect, you are entitled to request correction or deletion of the data. Requests for any of the above reasons can be made to: [email protected]. If you wish to complain about our processing of your personal data, you may also contact the Danish Data Protection Authority.

Dantherm Group’s right to change this Privacy Policy

We reserve the right to amend this privacy policy based on substantial changes in the legislation, new technical solutions, new or improved functions and to improve the website.